6 Types of Information Your Business Brokers Need From You

Want to sell your business? Do you feel like it’s time to hang it up and move on to something else? Whatever your reason for wanting to sell, a business broker should be at the top of your list of calls to make.

But before interviewing business brokers, you have homework to do: gathering and organizing everything a potential buyer will want to know about your business. Buyers want clear data that will convince them your business will be profitable after you’re gone.

So if you’re looking for a smooth sale at the highest price possible, you will want to prepare the right paperwork and packaging documents ahead of time. Here are six key types of information business brokers like Sunbelt Business Brokers need to set you up for success:

1. Organized Financial Statements

If you haven’t been good about record keeping, start with organizing your financial statements first. You may want to bring in a certified public accountant if necessary. It may save you time and add to the credibility of your financial documents.

You will need the following documents:

  • Tax Returns: For two to three years, five would be better

  • Profit and Loss Statements: For two to three years

  • Balance Sheet: A snapshot of the business’s assets and liabilities

  • Cash Flow Statement: A snapshot of how much cash you have on hand

A solid package showing your financials can signal to buyers that you’re serious about selling.

2. Your Reason for Selling

Are you ready to retire? Do you want to start another business? Do you think the market is hot for selling? Business brokers can direct their strategies and marketing according to your motivation for selling and your goal of when you want to sell.

3. What You Think Your Business Is Worth

The valuation of your business can be done in several ways. While your business brokers will handle this for you, having an initial estimate of how much you think your business is worth can give your business brokers an idea of your expectations. It can also help you gather the right documents to present to your business brokers.

You can start with Sunbelt Business Brokers’ free business valuation calculator.

4. The SWOT of Your Business

What are your company’s strengths, weaknesses, opportunities, and threats (SWOT)? Providing your business brokers with your evaluation of factors like the presence of loyal customers, environmental risks, innovation, and potential regulatory changes can go a long way in developing the right strategies for your business.

5. Operational Details of Your Business

The operational details of your business include:

  • The name and organizational structure

  • A customer list

  • A list of employees and their roles and responsibilities

  • Suppliers

  • Contracts

  • Licenses

  • Permits

  • Policies and procedures

  • Inventory

  • Equipment 

Beyond the financial information, buyers will pay particular attention to how the company is run. 

6. Other Notable Aspects of Your Business

You certainly want to place your company in the best light, but you also want to make a potential buyer aware of any issues that might create headwinds for the business. 

Compile a record of any lawsuits that might impact your business, whether your company is involved or not. You also should provide records of any issues with employees or other human resources issues.

Setting Yourself Up to Win

Putting together these six types of information for your business brokers will show them you’re serious about selling your business. Together, you can set your company up to achieve the outcome you want.

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